Innovation, a Core Value

The experts that know. The knowledge to help grow. 
The innovation to differentiate. The partner that delivers.

 As a Core Value of Trouw Nutrition, Innovation drives us to develop new products, conduct new research, adopt new technologies, streamline our processes, upgrade our plants, and never stop striving to improve and be a better partner for you.As a Core Value of Trouw Nutrition, Innovation drives us to develop new products, conduct new research, adopt new technologies, streamline our processes, upgrade our plants, and never stop striving to improve and be a better partner for you. 

Innovation Team
Committed to keeping our finger on the pulse of the ever-evolving industry, our Innovation Team combines the minds of some of the brightest consultants and professors in the industry with the resources, global platform and specialists of Trouw Nutrition. Together, the Innovation Team discusses new research and industry trends to determine how Trouw Nutrition can harness the cutting edge to better serve our customers.

The Future of Premix Technology
With quality assurance technology constantly evolving, the challenge becomes effectively and efficiently communicating the extensive results to customers. Trouw Nutrition is developing a one-page product physical analysis (PPA) to succinctly report the key findings, including:

  • Particle size distribution
  • Sieve analysis 
  • Dust measurements
  • Homogeneity
  • Hygroscopicity
  • Flowability 
  • pH
  • Density 

With this information, our nutritionists can make more informed decisions about improving a premix. The comprehensive report helps show how ingredient interactions affect the finished premix and how adjusting one or more ingredients could impact the overall product. Guided by the data supplied in a PPA, premixes can be modified for optimal functional performance, while controlling for factors that could impact employee safety, such as dustiness.

Innovative Products
Trouw Nutrition’s functional ingredients can set your pet food, treats and supplements apart from the competition:

Innovation enables us to realize our mission To Nourish the World’s Pets by delivering superior nutritional solutions that exceed our customers’ and pet parents’ expectations.