Trouw Nutrition USA Unveils New Booth at 2017 World Dairy Expo

13 October 2017

​The 51st annual World Dairy Expo took place October 3-7 in Madison, Wisconsin. As one of the world's largest dairy-specific trade shows, the event attracted 68,710 guests from around the world, representing 97 countries includin​g Canada, China, Mexico, Brazil and Japan.

The theme of this year's expo was Discover New Dairy Worlds. The event serves as a forum for dairy producers, companies, organizations and other dairy enthusiasts to come together to exchange ideas, knowledge, technology and commerce. The expo is a highly sought-after venue for everyone in the dairy industry.

Trouw Nutrition USA proudly unveiled a new booth design at this year's show, which incorporates the four pillars of Nutreco: Sustainability, Innovation, Quality, and Models and Services. Sales, technical and marketing team members promoted the company's products and services along with the global message of "Creating More Value Together."

Trouw Nutrition attends World Dairy ExpoTrouw Nutrition USA representatives drew attendees to the booth by inviting them to play Plinko! to earn various prizes. During this time, they also provided an overview and samples of our product line, including Protimax® for Calves (whole spray dried egg antibodies), Optimin® (organic trace minerals), Myco-Lock™ 500 NC (mold inhibitor), Farm-O-San CowDrink™ (nutritional supplement fed after calving) and TNIBetaine (osmoregulator and methyldonor).

​We were delighted to see Trouw Nutrition USA customers at the event, who informed us about the success they have experienced with our products. 

The international exposure provided by World Dairy Expo increases our presence and raises public awareness of Trouw Nutrition USA and all we have to offer.