Trouw Nutrition Will Reveal New Life Fiber Technology Scientific Article

9 April 2019

The fourth edition of Trouw Pet Nutrition Outlook, which explores the science and benefits of dietary fiber, will be unveiled at Petfood Forum

Kansas City, Missouri, April 9, 2019 – Trouw Nutrition, a global leader in animal nutrition, will showcase one of the largest exhibitor booths at the annual Petfood Forum, hosted by WATT Global Media and featuring nearly 350 exhibitors across ingredient, processing, packaging and consulting services. Petfood Forum, scheduled for April 29-May 1, 2019, at the Kansas City Convention Center, expects over 3,000 pet food and pet treat industry professionals to attend.

Trouw Nutrition, centrally located at Booth 720 within the Exhibitor Hall, will offer a comfortable lounge area with drinks and light snacks served. Trouw Nutrition experts look forward to discussing the latest in pet nutrition:

  • ImmuFlexTM – Spray-dried egg powder with functional antibodies
  • Tasco® – Sun-dried kelp containing prebiotics and antioxidants 
  • BENEO Inulin – Natural, long-chain fructooligosaccharide (FOS) prebiotic 
  • Optimin® Chelated Minerals – Organic trace minerals made Mother Nature’s way

Every attendee will receive a free copy of Trouw Nutrition’s newest edition of Trouw Pet Nutrition Outlook. Written by Trouw Nutrition Companion Animal Nutritionist, Dr. Trevor Faber, this fourth edition explores the science and benefits of the Life Fiber TechnologyTM program.

Dr. Faber, who earned his Ph.D. in Companion Animal Nutrition from the University of Illinois, said, “Trouw takes a holistic approach to supporting the health and well-being of pets. We identified that the pet food industry lacks a focus on dietary fiber, despite its importance for gut health and satisfactory stool quality. Trouw committed its resources to help serve the industry through its Life Fiber Technology program, designed to ensure proper dietary fiber formulation. Read about this program and the benefits of dietary fiber in our upcoming edition of Trouw Petfood Nutrition Outlook and stop by our booth at Petfood Forum to learn more.” For previous additions, visit:

Dr. Faber and Scott Baker, Manager of Companion Animal Strategic Marketing and Analytics, will speak to the undergraduate and graduate students who are presenting their pet food-related research. Dr. Faber and Baker will discuss their career paths and how they got to where they are today. They will give the students time to ask questions and learn more about the pet food industry.

Petfood Forum attendees may connect with industry expert Dr. Faber, Baker and the 19 other Trouw Nutrition employees representing Customer Service, Finance, IT, Logistics, Marketing, Quality Control, Research and Development, and Sales at Booth 720.

Trouw Nutrition will distribute free T-shirts, a tradition and highlight of Petfood Forum, as well as dog toys and other fun giveaways. Attendees have also come to expect adorable puppies at the Trouw Nutrition booth. This year, the booth will feature two purebred Golden Retriever puppies.

“Please come join your Trouw team at our booth, number 720, where you will find cute lovable puppies and a warm welcoming atmosphere, so you can relax and enjoy a hot cup of coffee or a cold bottle of water,” said Chuck Hayden, Vice President, Companion Animal Division. “We are very happy that we can take this time to say ‘thank you’ for your business and to be your host. Our team looks forward to seeing you and visiting with you about any pet food questions, challenges, and opportunities you may have.”

The Trouw Nutrition team looks forward every year to meeting with industry professionals and discussing new pet food treCaption: The Trouw Nutrition team looks forward every year to meeting with industry professionals and discussing new pet food trends at the annual Petfood Forum.

About Trouw Nutrition
Trouw Nutrition, a Nutreco company, is a global leader in innovative feed specialties, premixes, feed additives and nutritional services for the animal nutrition industry. It provides products, models and services to boost productivity and support animal health through all life stages. With unique, species-specific solutions, Trouw Nutrition has been meeting the needs of farmers and home-mixers, feed producers, integrators and distributors since 1931. Headquartered in The Netherlands, the company has locations in 28 countries and employs approximately 8,000 people.

Media Inquiries
Nisa Schmitz
Marketing Project Manager
Trouw Nutrition
T 618.651.1477
M 618.304.7626

The statements and products described in this press release have not been evaluated by the USDA. These products are not intended to diagnose, treat, cure or prevent any disease.